Apple Is Using a Sneaky Gimmick to Get You to Share Their Mother's Day Ad—Don't Fall for It
Celebrating Mother's Day just got more exploitative with Apple's Mother's Day ad.
Their original Mother's Day ad shows photos and videos of mothers shot on an iPhone and uses the "Shot on iPhone" marketing line:
In a perhaps misguided marketing campaign, you can insert your own photo and name into the ad and share the video on Facebook to your dear mother. The video plays normally until the end when your photo shows up followed by "Happy Mother's Day, Love [your name]":
Obviously you can choose any photo you want, so this doesn't have to be just for your mom. If you find it sweet, or want to send a twisted message to someone, check it out here.
While I'm sure lots of moms will appreciate the thought, it's a little annoying that for each personalized video, you have to watch the entire iPhone commercial. This just seems like a sneaky way way to get everyone to watch Apple's new ad.